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Cases on strategic social media utilization in the nonprofit sector  Cover Image Book Book

Cases on strategic social media utilization in the nonprofit sector / Hugo Asencio, California State University -Dominquez Hills, USA and Rui Sun, CaliforniaState University - Dominquez Hills, USA .

Asencio, Hugo, 1983- (Added Author). Sun, Rui, 1975- (Added Author).

Summary:

"This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"-- Provided by publisher.

Record details

  • ISBN: 9781466681880 (hardcover : alk. paper)
  • Physical Description: lvii, 375 pages ; 26 cm
  • Publisher: Hershey, PA : Information Science Reference, An Imprint of IGI Global, [2015]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Subject: Nonprofit organizations > Management.
Nonprofit organizations > Marketing.
Communication in organizations.
Social media.
მენეჯმენტი.
სოციალური მედია.

Available copies

  • 1 of 1 copy available at United Catalog.

Holds

  • 0 current holds with 1 total copy.
Show All Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Abonement ს-302573 900001777356 Stacks Available -

LDR 01755cam a2200361 i 4500
001184513
003GUL
00520170913115036.0
008150122s2015 pau b 001 0 eng
020 . ‡a9781466681880 (hardcover : alk. paper)
020 . ‡z9781466681897 (ebook)
080 . ‡a658.8+
080 . ‡a070
08200. ‡a658.8/72 ‡223
092 . ‡aC-11
24500. ‡aCases on strategic social media utilization in the nonprofit sector / ‡cHugo Asencio, California State University -Dominquez Hills, USA and Rui Sun, CaliforniaState University - Dominquez Hills, USA .
264 1. ‡aHershey, PA : ‡bInformation Science Reference, An Imprint of IGI Global, ‡c[2015]
300 . ‡alvii, 375 pages ; ‡c26 cm
4900 . ‡aAdvances in social networking and online communities (ASNOC) Book Series
504 . ‡aIncludes bibliographical references and index.
520 . ‡a"This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"-- ‡cProvided by publisher.
650 0. ‡aNonprofit organizations ‡xManagement.
650 0. ‡aNonprofit organizations ‡xMarketing.
650 0. ‡aCommunication in organizations.
650 0. ‡aSocial media.
650 . ‡aმენეჯმენტი.
650 . ‡aსოციალური მედია.
7001 . ‡aAsencio, Hugo, ‡d1983-
7001 . ‡aSun, Rui, ‡d1975-
910 . ‡aნანა ქადარია.
901 . ‡a184513 ‡b ‡c184513 ‡tbiblio

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