International business : the new realities
Record details
- ISBN: 9780132991261
- ISBN: 0132991268
- Physical Description: xxxiii, 585 p. : col. ill., col maps ; 29 cm.
- Edition: 3rd ed.
- Publisher: Boston : Pearson Prentice Hall, c2014.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references ( p.545 - 566) and indexes. |
Formatted Contents Note: | Preface -- Foundation concepts -- Introduction: what is international business? -- Globalization of markets and the internationalization of the firm -- Organizational participants that make international business happen -- The environment of international business -- The cultural environment of international business -- Ethics, sustainability, and corporate social responsibility in international business -- Theories of international trade and investment -- Political and legal systems in national environments -- Government intervention in international business -- Regional economic integration -- Understanding emerging markets -- The international monetary and financial environment -- Strategy and opportunuty assessment -- Strategy and organization in the international firms -- Global market opportunity assessment -- Entering and operating in international markets -- Exporting and countertrade -- Foreign direct investment and collaborative ventures -- Licensing, franchising, and other contractual strategies -- Global sourcing -- Functional area excellence -- Marketing in the global firm -- Human resource management in the global firm -- Financial management and accounting in the global firm. |
Search for related items by subject
Subject: | International business enterprises > Management. |
Available copies
- 2 of 2 copies available at United Catalog.
Holds
- 0 current holds with 2 total copies.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
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Faculty of Economics and Business Reading Hall | 338.22 C-36 | 900001452353 | Stacks | Available | - |
Faculty of Economics and Business Reading Hall | 338.22 C-36 | 900001471013 | Stacks | Available | - |