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International business : the new realities  Cover Image Book Book

International business : the new realities

Cavusgil, S. Tamer. (Author). Knight, Gary A. (Added Author). Riesenberger, John R., 1948- (Added Author).

Record details

  • ISBN: 9780132991261
  • ISBN: 0132991268
  • Physical Description: xxxiii, 585 p. : col. ill., col maps ; 29 cm.
  • Edition: 3rd ed.
  • Publisher: Boston : Pearson Prentice Hall, c2014.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references ( p.545 - 566) and indexes.
Formatted Contents Note:
Preface -- Foundation concepts -- Introduction: what is international business? -- Globalization of markets and the internationalization of the firm -- Organizational participants that make international business happen -- The environment of international business -- The cultural environment of international business -- Ethics, sustainability, and corporate social responsibility in international business -- Theories of international trade and investment -- Political and legal systems in national environments -- Government intervention in international business -- Regional economic integration -- Understanding emerging markets -- The international monetary and financial environment -- Strategy and opportunuty assessment -- Strategy and organization in the international firms -- Global market opportunity assessment -- Entering and operating in international markets -- Exporting and countertrade -- Foreign direct investment and collaborative ventures -- Licensing, franchising, and other contractual strategies -- Global sourcing -- Functional area excellence -- Marketing in the global firm -- Human resource management in the global firm -- Financial management and accounting in the global firm.
Subject: International business enterprises > Management.

Available copies

  • 2 of 2 copies available at United Catalog.

Holds

  • 0 current holds with 2 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Faculty of Economics and Business Reading Hall 338.22 C-36 900001452353 Stacks Available -
Faculty of Economics and Business Reading Hall 338.22 C-36 900001471013 Stacks Available -

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