Global communication : theories, stakeholders, and trends

McPhail, Thomas L., (author.).

Record details

ISBN: 9781118622025 (paperback)
Physical Description: ix, 326 pages : illustrations ; 25 cm.
Edition: Fourth Edition.
Publisher: Chichester, West Sussex ; Wiley-Blackwell, 2014.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (pages 304-311) and index.

Formatted Contents Note:

Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving frontier -- American multimedia conglomerates -- Stakeholders of multimedia conglomerates outside the United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.