Includes index.

Prologue: The garden of forking paths -- Part 1: Disturbing the peace. The undertakers of capitalism -- The human attention exchange -- Knowing how to swim -- Abandoning the shipwreck -- Part 2: Pseudorandomness. Let me see your war face -- Like marriage, but without the fucking -- Speed is a feature -- D-Day -- A conclave of angels -- The hill of sand -- Turning and turning in the widening gyre -- ¡No pasarán! -- The dog shit sandwich -- Victory -- Launching! -- Dates @Twitter -- Acquisition chicken -- Getting liked -- Getting poked -- The various futures of the forking paths -- Retweets are not endorsements -- The dotted line -- Endgame -- Part 3: Move fast and break things. Boot camp -- Product masseur -- Google delenda est -- Leaping headlong -- One shot, one kill -- Twice bitten, thrice shy -- Ads five-oh -- The narcissism of privacy -- Are we savages or what? -- O Death -- The barbaric yawn -- Going public -- When the flying saucers fail to appear -- Monetizing the tumor -- The great awakening -- Barbarians at the gates -- IPA> IPO -- Initial public offering: a reevaluation -- Flash boys -- Full frontal Facebook -- Microsoft shrugged -- Ad majorem Facebook gloriam -- Adiós, Facebook -- Pandemonium lost -- Epilogue: Man plans and God laughs.