Mass communication theory : foundations, ferment, and future

Baran, Stanley J., (author.). Davis, Dennis K., (author.).

Record details

ISBN: 9781285052076 (pbk.)
ISBN: 1285052072 (pbk.)
Physical Description: xxi, 408 pages ; 24 cm.
Edition: Seventh edition.
Publisher: Stamford, CT : Cengage Learning, [2015]
Copyright: ©2015

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (pages 371-396) and index.

Formatted Contents Note:

Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.