Includes bibliographical references and indexes.

How the news shapes our civic agenda / Maxwell McCombs, Amy Reynolds -- News framing theory and research / David Tewksbury, Dietram A. Scheufele -- Growing up with television : cultivation processes / Michael Morgan, James Shanahan, Nancy Signorielli -- Media consumption and perceptions of social reality : effects and underlying processes / L. J. Shrum -- Media priming : an updated synthesis / David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, Francesca Dillman Carpentier -- Social cognitive theory of mass communication / Albert Bandura -- Mass media attitude change : implications of the elaboration likelihood model of persuasion / Richard E. Petty, Pablo Briñol, Joseph R. Priester -- Uses-and-gratifications perspective on media effects / Alan M. Rubin -- Where psychophysiology meets the media : taking the effects out of mass media research / Annie Lang, Robert F. Potter, Paul Bolls -- Media and civic participation : on understanding and misunderstanding communication effects / Dhavan V. Shah, Hernando Rojas, Jaeho Cho -- Political communication effects / Douglas M. McLeod, Gerald M. Kosicki, Jack M. McLeod -- Mass media, social perception, and the third-person effect / Richard M. Perloff -- Media violence / Glenn G. Sparks, Cheri W. Sparks, Erin A. Sparks -- Fright reactions to mass media / Joanne Cantor -- Effects of sex in the media / Richard Jackson Harris, Christopher P. Barlett -- Effects of racial and ethnic stereotyping / Dana Mastro -- Content patterns and effects surrounding sex-role stereotyping on television and film / Stacy L. Smith, Amy D. Granados -- The effects of media on marketing communications / David W. Stewart, Paul A. Pavlou -- Educational television and interactive media for children : effects on academic knowledge, skills, and attitudes / Shalom M. Fisch -- Public communication campaigns : theoretical principles and practical applications / Ronald E. Rice, Charles K. Atkin -- Effects of media on personal and public health / Kim Walsh-Childers, Jane D. Brown -- Effects of media on eating disorders and body image / Michael P. Levine, Kristen Harrison -- Individual differences in media effects / Mary Beth Oliver, K. Maja Krakowiak -- Entertainment and enjoyment as media effects / Peter Vorderer, Tilo Hartmann -- Effects of computer/video games and beyond / Kwan Min Lee, Wei Peng, Namkee Park -- Effects of the Internet / Carolyn A. Lin -- Effects of mobile communication / Scott W. Campbell, Rich Ling.