Book

Media analysis techniques / Arthur Asa Berger.

Berger, Arthur Asa, 1933- (Author).

Record details

ISBN: 1412987768 (pbk.)
ISBN: 9788132110132
Physical Description: xv, 260 p. : ill. ; 23 cm.
Edition: 4th ed.
Publisher: Thousand Oaks, Calif. : SAGE, c2012.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (p. 247-251) and indexes.

Formatted Contents Note:

Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.