Global strategy and organization / Anil K. Gupta, Vijay Govindarajan.
Record details
- ISBN: 0471250295 (alk. paper)
- Physical Description: xvi, 224 p. : ill. ; 23 cm.
- Publisher: Hoboken, NJ : J. Wiley, 2004.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (p. 197-199) and index. |
Formatted Contents Note: | Preface -- The challenge of globalization -- Developing a global expansion strategy -- Analysis of Wal-Mart's global expansion -- Building global competitive advantage -- Cultivating a global mindset -- Leveraging knowledge across the global network -- Creating and managing global business teams -- Transforming the global game -- Globalization in the digital image. |
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
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Abonement | 2-522572 | 900000427397 | Stacks | Available | - |