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Entry strategies for international markets  Cover Image Book Book

Entry strategies for international markets / Franklin R. Root.

Root, Franklin R. (Author).

Record details

  • ISBN: 0787945714
  • Physical Description: xii, 269 p. ; 24 cm.
  • Edition: Rev. and expanded.
  • Publisher: San Francisco: Jossey-Bass, 1994.

Content descriptions

Formatted Contents Note:
Designing Entry Strategies for International Markets -- Deciding on the International Product Candidate and Target Marcet -- Entering International marcets through Exports.
Subject: Export marketing.
International business enterprises > Management.
მარკეტინგი.

Available copies

  • 1 of 1 copy available at United Catalog.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Abonement 2-522570 900000976096 Stacks Available -

LDR 01381cam a2200313 a 4500
001234039
003GUL
00520200205111551.0
008931015s1994 nyu 001 0 eng
020 . ‡a0787945714
0800 . ‡a339.13
08200. ‡a658.8/48 ‡220
1001 . ‡aRoot, Franklin R.
24510. ‡aEntry strategies for international markets / ‡cFranklin R. Root.
250 . ‡aRev. and expanded.
260 . ‡aSan Francisco: ‡bJossey-Bass, ‡c1994.
300 . ‡axii, 269 p. ; ‡c24 cm.
505 . ‡aDesigning Entry Strategies for International Markets -- Deciding on the International Product Candidate and Target Marcet -- Entering International marcets through Exports.
650 0. ‡aExport marketing.
650 0. ‡aInternational business enterprises ‡xManagement.
65024. ‡aმარკეტინგი.
910 . ‡aმაგდა ჭიკაძე.
901 . ‡a234039 ‡b ‡c234039 ‡tbiblio

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