Entry strategies for international markets / Franklin R. Root.
Record details
- ISBN: 0787945714
- Physical Description: xii, 269 p. ; 24 cm.
- Edition: Rev. and expanded.
- Publisher: San Francisco: Jossey-Bass, 1994.
Content descriptions
Formatted Contents Note: | Designing Entry Strategies for International Markets -- Deciding on the International Product Candidate and Target Marcet -- Entering International marcets through Exports. |
Search for related items by subject
Subject: | Export marketing. International business enterprises > Management. მარკეტინგი. |
Available copies
- 1 of 1 copy available at United Catalog.
Holds
- 0 current holds with 1 total copy.
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
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Abonement | 2-522570 | 900000976096 | Stacks | Available | - |