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Entry strategies for international markets  Cover Image Book Book

Entry strategies for international markets / Franklin R. Root.

Root, Franklin R. (Author).

Record details

  • ISBN: 0787945714
  • Physical Description: xii, 269 p. ; 24 cm.
  • Edition: Rev. and expanded.
  • Publisher: San Francisco: Jossey-Bass, 1994.

Content descriptions

Formatted Contents Note:
Designing Entry Strategies for International Markets -- Deciding on the International Product Candidate and Target Marcet -- Entering International marcets through Exports.
Subject: Export marketing.
International business enterprises > Management.
მარკეტინგი.

Available copies

  • 1 of 1 copy available at United Catalog.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Abonement 2-522570 900000976096 Stacks Available -


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