Book

Business Research Methods / Pamela S. Schindler, Wittenberg University.

Summary:

"A transformation is taking place in many of our classrooms. During the last decade, more and more of our students have transformed to visual-from verbal-learners. Visual learners need pictures, diagrams, and graphs to clarify and reinforce what the text relates. Integrated research process exhibits reveal a rich and complex process in a visual way. 31 fully integrated research process exhibits link concepts within stand alone chapters"-- Provided by publisher.

Record details

ISBN: 9781260733723
Physical Description: xxxi, 624 pages : color illustrations ; 29 cm
Edition: Fourteenth edition.
Publisher: New York : McGraw-Hill, [2022]

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

Part 1. Building the foundation for research: 1. Research foundations and fundamentals -- 2. The research process: an overview -- 3. Stage 1: Clarify the research question -- Part 2. The design of business research: 4. Stage2: Research design, an overview -- 5. Stage 2: Sampling design -- Appendix: calculate the sample size -- 6. Stage 2: Data collection design: qualitative research -- 7. Stage 2: Data collection design: observation research -- 8. Stage 2: Data collection design: experiments -- 9. Stage 2: Data collection design: survey research -- Part 3. Measurement : 10. Stage 3: Measurement foundations -- 11. Stage 3: Measurement questions -- Appendix: sources of measurement questions -- 12. Stage 3: Measurement instruments -- Part4. Collect, prepare and examine the data: 13. Stage 3: Collect, prepare and examine data -- appendix: better tables -- Appendix: review: describing data statistically -- Part 5. Analyze and interpret data: 14. Stage 4: Hypothesis testing -- 15. Stage 4: Measures of association -- Part 6. Stage 5: Report the research: 16. Stage 5: Research reports: support insights and recommendations -- Appendix: better reports -- Part 7: Research project overview: 17. An integrated example -- Case index.